Origin Story

Bobby + birch was born from my love of hair, the land, and the women who shaped me. Rooted in the heritage of the Mi’kmaq tribe and generations of family knowledge, the brand is inspired by my two grandmothers and by growing up within the Maine community. From an early age, I learned that creativity is shaped by your surroundings and that nature is resilient, resourceful, and intentionally beautiful.

The birch tree is a symbol of quiet strength I always return to. Elegant yet resilient, rooted in renewal, adaptability, and every part of it serves a purpose. It carries an individual beauty that stands out without demanding attention. That spirit inspires my work: bold but never boastful, intentional yet effortless. Bobby + birch is where time-honored rituals and deep respect for the earth meet modern, high-performance science bringing meaning, care, and intention back into everyday beauty routines